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Where to Shop for Activewear in Los Angeles

Los Angeles features the best activewear and Athlesiure in the world, capturing the trends of contemporary fashion that can be worn from the “studio to the street”. Activewear is technically constructed to enhance athletic performance.It should support you and let your body breathe. It should make you feel unstoppable!   Typical products in women activewear are: Leggings, bras, tank tops, crop tops, bodysuits, biker shorts, shorts, skorts, long/short sleeve tops, joggers, hoodies, windbreakers and running jackets.   Fashion Trends in Activewear   Performance and functionality. Digital prints, four way stretch and moisture-wicking materials, innovative support for sports bras and seamless silhouettes are all about this season. Spring/Summer season is all about the bodysuit.   New fabric trends in activewear include temperature control, moisture- wicking, odor control, and sustainability. lululemon’s world class fabrics, innovative design, and functional technology are what set them apart from the rest. Luon, Luxtreme, Nulu and Everlux are just some of their patented fabrics.   How to Pick the Right Product 1. Identify your activity i.e running, yoga, pilates, cross training, etc. 2. Select a breathable  moisture-wicking fabric. There are many sustainable options.  3. Choose support, again depending on workout. Running-Extra support Yoga- Light Support. That strappy top might be cute and perfect for yoga, but it might not hold everything in place well enough during a HIIT session. For higher-impact workouts that require more movement, look for workout clothes made with nylon or spandex– they’re stretchy enough to allow a full range of motion, while also providing support.  Common mistake people make is buying what they like. There are so many options, you can look good and have the right performance gear.                                                                   4. The effect that color has on mood, energy, productivity, and concentration has been proven in several studies across many industries, and it seems looking at and wearing a certain color can impact your workout. RED Crossfit/Boxing- Red is a powerful color and, as the longest wavelength in the spectrum, can ramp up your workout by increasing your heart rate. It’s perfect for boxing or crossfit. GREEN Running- Green provides a restorative experience. It’s why you love running outdoors in the summer. When you’re relegated indoors during the colder months, wearing green can mimic those effects and give you that extra boost you need on mile four. NEON Dance, Cardio, HIIT- Neons and fitness gear have always been a great pair. And that’s because a little jolt of fluorescence can stimulate the brain for those high-intensity workouts. BLUE Weightlifting- Blue has been shown to boost productivity and concentration levels. NEUTRALS Yoga, Pilates, Meditation- Sandwashed palettes of light pinks, pastels, and neutrals signal the brain to chill out. That's exactly what you need when your fitness and wellness coincide.   Best Places to Shop Activewear  Alo Yoga-Go from studio to street with fashion forward leggings, jackets, bras, bodysuits & accessories. Ultra-soft fabrics & studio essentials. Their Airlift fabric has a second skin fit and feel and sculps and smooths like no other. Alo began in Los Angeles in 2007 and has grown to 14 stores nationwide and is featured in select department stores: Bloomingdales, Saks Fifth Avenue, and Neiman Marcus. Alo is  all about keeping things kind and clean, from the way they make their clothes to the amount of daily waste they produce.   FableticsFabletics is an affordable activewear brand offering color-coordinated yoga gear, loungewear, streetwear, athletic clothes, and accessories that are as stylish as they are functional. Shop leggings, bras, and more at prices you'll feel good about in sizes ranging from XXS-4X. In 2013, Co-founder Kate Hudson, actress, author, mom, and workout fanatic launched Fabletics, a fitness-wear brand built on a flexible affordable membership model. They have now grown to over 70 brick-and-mortar stores. Fabletics is constantly launching eco-conscious styles designed to go easier on the environment and we will continue to champion sustainability and experiment with additional ways to become more responsible.   Free  People Movement-Owned by Urban Outfitters which opened their first store in the early 1970’s in Philadelphia, Pennsylvania called Free people. His second store was called Urban Outfitters. The Free People Movement collection is designed for your active, on-the-go life. Boho clothing for the creative spirit has always been Free Peoples philosophy.  Cut in flattering silhouettes that enhance mobility and motion-minded ease, the workout-ready wear features cutouts, mesh panels, and moisture-wicking technology for maximum breathability.        lululemon-lululemon athletica is a Canadian athletic apparel retailer headquartered in Vancouver. It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to also sell athletic wear, lifestyle apparel, accessories, and personal care products. Based on the “Science of Feel”, Lululemon sets themselves apart from the rest in three major categories: signature fabrics, functional body-complementing fit, and brand recognition. Lululemon is adopting practices and creating solutions that enhance our products, minimize negative impact, and contribute to restoring the environment.   Vuori-Vuori was founded in 2015 by a San Diego-born Joe Kudla, a former Dolce & Gabbana model turned accountant. Vuori makes premium performance apparel inspired by the active coastal California lifestyle; an integration of fitness, surf, sport, and art. Vuori has taken the activewear  market by storm, growing a loyal customer base and retail stores that spans 13 locations across California, Colorado and Arizona. Vuori uses recycled and organic materials, they are carbon neutral and have removed 80% of plastics from the shipping and supply chain   Price Points Free People Movement and Fabletics offer affordable functional activewear Vuori California inspired styles at moderate prices Alo and lululemon offer higher quality performance fabrics that also come at a higher price point    What is Available in LA Los Angeles offers contemporary fashion forward activewear, leading the way in new trends and innovative fabrics. Abundant shopping locations with unique contemporary stores. Brands that are constantly on a path towards a sustainable future. Lululemon leads the way in substainabilty. They have just launced the world's first mushroom leather bags. The new Mylo products are part of Lululemon’s partnership with California-based Bolt Threads. Mylo is created from renewable mycelium, the root structure of mushrooms. The cruelty-free material is similar to traditional in feel and texture. Taking only two weeks to grow, it can be adapted to any kind of finishing, embossing, or color. This mycelium-based vegan leather helps eliminates the need for any animal or other  petroleum plastic-based synthetic leathers. The Lululemon Meditation and Yoga Mat Bag, and the Barrel Duffel Bag feature the Mylo material. From the woven handles to braided pulls, the company displays the material’s properties and functional uses.   Apart from these new yoga accessories, Lululemon unveiled a sustainable collection featuring dyes made from upcycled orange and beet waste. In addition, the company launched a “Lululemon Like New” re-commerce program. Through this initiative, customers can trade in their gently used clothes in exchange for an e-gift card. These products will be then cleaned to use again, and for those that can’t be reused, they will be sent for recycling.   Visional is a private shopping app for consumers to shop from local stores with the help of a real person and using live video.  We have a complete package of discovery, live shopping, e-commerce, delivery and customer service all in one place and a completely new and different way of shopping online. You can book your private time and get the attention of a product expert from a retail store real time who is going to help you find the best products and you can work with the same expert again if you like their work.  You can download the iOS app and start exploring now, and also check out Visional on Instagram for the latest products and deals.  

Tips on Shopping for Handbags, and local options in Los Angeles

A good handbag is a wardrobe essential. You might think the quickest way to get ready for the new season is to fill your closet with  the latest fashion trends. The savvy shoppers know the key to embracing the new season is all about the handbag. Handbags refresh your look in no time giving your everyday look a new boost. Choosing your bag depends on your personal taste. There are tons of chunky chains, hobos galore, and a slew of pillow-like, puffy, padded bags. If you like to have everything to hand, you'll be pleased to find that the popular tote bags this seasons have been supersized, offering plenty of room for all your essentials. Prefer to be hands-free?  Then you'll want to look for a cross-body bag. And it's not all just about designer handbags either. While the designers might set trends, straight-to-market brands have bags that mirror and reflect the key looks for a fraction of the price.  Tips on Buying a Handbag Choose your use; evening, day bag , work-to-gym, festival, travel Size-Think about the essentials you always keep in your bag and make sure that your handbag has enough room to accommodate them. Depending on whether you’re going to use the bag at work or when going out on the town can help you determine what size makes the most sense for you.  Color-When you buy a handbag, it’s important to find one that will match well with your wardrobe. Functionality-When buying a handbag be sure to take into consideration how secure your belongings will be held inside. If you’re a city gal, or just generally around hoards of people, a zipper or button top is a wise decision to avoid spillage or stolen goods. Comfortability-A handbag is meant to be carried around and it’s important you consider how you’re most comfortable carrying your purse. Do you prefer carrying your bag on your shoulder or on the crook of your arm? Consider the length of the handles and how they coincide with how you like carrying your bag.                                                      Trends 2022 Styles CRESCENT SHAPE Crescent bags are one of the key handbag trends to know about for the fall/winter 2022 season. Crescent shapes to half moons, this is undoubtedly the shape of the season. Cool and contemporary, this '90s inspired design will add instant polish to any outfit. The clean lines and smooth exterior makes it a go-to for the minimalist. The crescent bag will sharpen your look in an instant. XXL TOTE BAG-Go big or go home is the case with this handbag trend. This supersize bag will be able to stash all the essentials, your gym kit, and your wrap all in one accessory. Season after season, we've been seeing new takes on the big bag trend, including quilted totes, woven shoppers, and basket bags. It’s all about XXL totes for fall SHOULDER HOBOS-Hobo bags are back in a big way, and this go-'round,  the slouchier, the better. This mid-sized carryalls will reign supreme available in an array of colors and textures.   Utility and function will remain steady throughout this year. Doubled up bags with micro bags attached to larger It turns out that bags will have their own accessories this fall, whether it has a wallet attached by a chain or a coordinating micro bag intended to be worn together with a bigger style. FAUX FUR-Designers are into all things fuzzy for fall. playful takes on fall bags that infuse cool textures, unexpected colors, an element of lightheartedness.  Texture plays a key role with cute crochet and basket weaves making an appearance as well as embellished detailing and statement fringing.    Sustainability There is an increased interest in leather alternative handbags that have a reduced environmental impact. Stella McCartney’s mushroom leather bags have become a vegan alternative, and brands like Santos, makes bags from cactus leather, and Junes, which incorporates plastic waste into cute biodegradable mesh totes, prove sustainability is more than just a trend.                                                                                                          Lululemon has just launched the world's first mushroom leather bags. The new Mylo products are part of Lululemon’s partnership with California-based Bolt Threads. Mylo is created from renewable mycelium, the root structure of mushrooms. The cruelty-free material is similar to traditional in feel and texture. Taking only two weeks to grow, it can be adapted to any kind of finishing, embossing, or color. This mycelium-based vegan leather helps eliminates the need for any animal or other  petroleum plastic-based synthetic leathers. The Lululemon Meditation and Yoga Mat Bag, and the Barrel Duffel Bag feature the Mylo material. From the woven handles to braided pulls, the company displays the material’s properties and functional uses. Here are a few things to look for when buying a sustainable handbag: Recycled Materials: Recycled materials are a great material to look for while shopping for an eco-friendly wallet. This not only helps to reuse items found in the landfill but gives a second life to those materials. There are quite a few purses made from plastic bottles which tend to be durable. Vegan Leather: If you choose to look for a vegan leather wallet try to look for a plant-based leather alternative such as apple or cork and avoid synthetic vegan leathers that might have plastic. Natural Fibers: Natural fibers such as cotton are a good option especially organic natural fibers as these have less environmental impact. Designer Investment Bags Trends come and go, but there are definitely a few great, classic luxury handbags that are here to stay. Designer bags gain monetary value with time. When you decide to spend a certain amount on a beautiful bag, you want to know if it’s a good “investment”, an accessory capable not only to satisfyall the practical needs that a bag, even a designer handbag, must meet, but above all to make your outfits even more elegant and to last over the years. When buying an investment piece, opt for classic colors and silhouettes.                                                     RODEO DRIVE, BEVERLY HILLS-Rodeo Drive is one of the world’s most exclusive luxury destinations, from world-renowned fashion houses to unique local boutiques. Rodeo Drive’s three iconic, palm-lined blocks are home to more than 100 of the world’s leading luxury brands including Gucci, Louis Vuitton, Valentino, Hermes Chanel, Prada, Tory Burch, Marc Jacobs, Balenciaga. You can also find new and upcoming designers as well as staples like Kate Spade, MZ Wallace, All Saints, Stella McCartney, Coach. Beverly Hills is also home to iconic department stores featuring Neiman Marcus, Saks Fifth Ave and Bloomingdales.       WESTFIELD TOPANGA & THE VILLAGE Westfield Topanga & The Village at Westfield Topanga is L.A.'s world-class shopping destination. Westfield Topanga & The Village is a must see on any discerning shopper's list. From luxury fashion to LA’s finest food, tempered with a careful selection of boutiques, Westfield Topanga & The Village captures the L.A. essence like no other shopping destination. Balenciaga, Gucci, Louis Vuitton, Saint Laurent and Versace are just a few of their many luxury shops. Westfield Topangs is also home to lucury department stores, Neiman Marcus and Nordstrom.     Visional is a private shopping app for consumers to shop from local stores with the help of a real person and using live video.  We have a complete package of discovery, live shopping, e-commerce, delivery and customer service all in one place and a completely new and different way of shopping online. You can book your private time and get the attention of a product expert from a retail store real time who is going to help you find the best products and you can work with the same expert again if you like their work. You can download the iOS app and start exploring now, and also check out Visional on Instagram for the latest products and deals.        

What Are Sustainable Apparal Brands And Where To Find Them!

What is sustainability? Sustainability consists of fulfilling the needs of current generations without compromising the needs of future generations, while ensuring a balance between economic growth, environmental care and social well-being. Environmental sustainability focuses on the conservation of biodiversity without foregoing economic and social progress. The foundations of environmental sustainability are: safeguarding water, saving energy, reducing waste, using recyclable packaging, limiting or eliminating the use of plastics, using sustainable transport, reusing paper and protecting flora and fauna.  What does sustainable fashion mean? Sustainable fashion is a design philosophy and movement that promotes environment and social responsibility. Sustainable fashion is defined as clothing, shoes, and other accessories that are manufactured and used in the most sustainable manner possible, taking into accounts both environmental and socio-economic. Parts of sustainable fashion include:  Ethical Fashion: Production, Working conditions, fair-trade  Circular Fashion: Recycling, Upcycling, Thrifting Slow Fashion: Sharing, Renting, Conscious Fashion: Eco-friendly, green fashion More and more brands are making the transition to sustainable fashion.   Why is it important for brands and consumers? 1. When you opt for sustainable clothing, you get instant gratification of supporting the greater good of the planet. 2. Sustainable clothing reduces he world’s water pollution, carbon missions, and large amounts of waste. 3. You are supproting fair labor practices. 4. Sustainable clothes are higher quality.   Fashion-forward buyers are holding brands accountable for their clothes’ impact on the planet, as they view brands as an extension of their values and identity. A growing number of sustainable luxury brands are offering both high-quality and beautiful pieces. And pioneers such as Stella McCartney are demonstrating that you can be a leader in sustainability and luxury. Today, most luxury businesses are now rethinking their value chain and trying to ensure their product is environmentally sound, allowing consumers to shop luxuriously but responsibly. More and more brands are making the transition to sustainable fashion. The following brands are leading the way with sustainable products and innovative technology: Stella McCartney When thinking of sustainable and ethical luxury fashion, Stella McCartney is the first name that comes to mind. Since the launch of her fashion house in 2001, Stella has been one of the pioneers of eco-friendly, cruelty-free, inclusive, and ethical fashion. This designer is constantly exploring and experimenting with new sustainable materials and technology. She uses organic cotton, ethically sourced wool, regenerated cashmere, recycled textiles, while excluding fur and leather. Her stores use solar panels and LEDs for energy, and recyclable materials for packaging. McCartney is a well-known environmental activist and The Stella McCartney brand gives back to organizations like Bioplanet, Memorial Sloan Kettering, and Million Trees Miami. Stella McCartney bases her sustainable fashion strategy on 4 fundamental pillars: respect for nature, respect for people, respect for animals and circular solutions.       Gucci Gucci is one of the most desirable fashion houses. The brand is committed to a culture of purpose putting environmental and social impact at the heart of the brand, and guarantees that it will make 95% of its raw material traceable. Gucci is also committed to the sustainability objectives set out by the parent company Kering, which states several sustainability strategies including reducing its environmental footprint and choosing responsible and well-managed supply sources.To create a responsible business, Gucci has unveiled an innovative sustainability plan to propel the House into the next century. The three key pillars of Gucci's sustainability plan are the environment, humanity and new models for innovation. The first Gucci cirular line, Off The Grid was designed for those mindful of their environmental impact, Gucci Off The Grid uses recycled, organic, bio-based and sustainably sourced materials.                                                 Lululemon Lululemon has just launched the world's first mushroom leather bags. The new Mylo products are part of Lululemon’s partnership with California-based Bolt Threads. Mylo is created from renewable mycelium, the root structure of mushrooms. The cruelty-free material is similar to traditional in feel and texture. Taking only two weeks to grow, it can be adapted to any kind of finishing, embossing, or color. This mycelium-based vegan leather helps eliminates the need for any animal or other  petroleum plastic-based synthetic leathers. The Lululemon Meditation and Yoga Mat Bag, and the Barrel Duffel Bag feature the Mylo material. From the woven handles to braided pulls, the company displays the material’s properties and functional uses.Lululemon also announced the launch of a resale program last year, a move it says will reduce its carbon footprint by 50 percent.Like New,” the concept is a circular ecosystem where customers can exchange their gently used pieces in stores for an e-gift card and buy previously owned apparel online.                                                                   Vegan Sneakers There are more options than ever to satisfy your vegan shopping needs. of Nike, Adidas, and even Gucci creating vegan versions of their iconic styles while new brands are emerging with an eco-conscious and animal-friendly approach. Veja-After a visit to a fast-fashion factory in China, founders Sebastien Kopp and Francois-Ghislain Morillion knew they wanted to create a brand focused on social responsibility, fair trade, and sustainability. Enter, wildly popular, celebrity-favorite French brand VEJA. Add a pop of color to any basic outfit with these all-vegan kicks made from Amazonian rubber, rice waste, and recycled plastic bottles.                                   CARIUMA-Comfort meets style in these unisex lace-up sneakers from Rio de Janeiro-based CARIUMA. The brand’s quality-over-quantity ethos carries over to this easy-to-wear, machine-washable style made with bamboo, cork, recycled PET, plastic bottles, and sugarcane. And the company even plants two trees in the Brazilian rainforest per shoe sold.                              LØCI-LØCI takes the vegan sneaker trend a step further - we’re leading the way both with the development of our materials and our approach to production. LØCI sneakers don’t imitate leather, they’re made from a premium, durable material crafted from recycled ocean plastic, and are produced in controlled quantities to prevent surplus supply.                                          Places to Shop Sustainable in Los Angeles Reformation Studio City (Coming Soon), Melrose Ave, Santa Monica   Nothing says Los Angeles fashion like silk slip dresses, loveworn denim and faded band t-shirts - that's where Reformation comes in, with their upcycled vintage pieces and sustainably made wears that celebrate the feminine figure. Head to their flagship store on Melrose Avenue for occasion dresses and statement co-ords crafted from sustainable materials, rescued deadstock fabrics, and TENCEL™, a semi-synthetic material manufactured from Eucalyptus trees.   Christy Dawn  Venice All of Christy Dawn’s floral prairie dresses and jumpsuits in a rainbow of earthy colors, from dusty pink to burnt orange and sky blue, are made in LA from deadstock fabric. You can also find some dope fisherman sweaters. You'll walk out feeling ready to frolic through a desert blooming with wildflowers.   Haley Solar Eagle Rock, Los Angeles Epitomizing the L.A. lifestyle of throw-on-and go, Haley Solar's retail store is located in the trendy L.A. neighborhood of Eagle Rock, and is blurring the line between couture and ready to wear with her collection. Each fabrication in the collection is sourced locally, up-cycling and bringing new life to the fabrics. Haley chooses a mixture of traditional and natural dyes, often using vegetables and tea to create a vintage feel and a depth not found in mass produced fabrications.   Whimsy + Row Mar Vista All of Whimsy + Row's clothing is made in small batches in LA with deadstock and low-impact fabric, such as Tencel, organic cotton, and certified rainforest-free rayon, and the prints are done with an eco-friendly process. Find fleece jackets, sexy tops, jeans, loose-fit trousers, and pretty dresses. There are plenty of amazing benefits you can reap from sustainable clothing. From reducing the world’s water pollution to supporting fair labor practices, shopping sustainable fashion will be a gratifying experience.   Magnlens Century City Magnlens is a global yet independent activewear brand that makes apparel for active bodies and minds. They are driven by a passion for doing what’s right for the planet while taking in inspiration from the world around us. They believe style should be inseparable from sustainability and that performance is magnified by design. By exploring our world with inspiration, they inspire their customers to explore their world with style and comfort       Visional is a private shopping app for consumers to shop from local stores with the help of a real person and using live video.  We have a complete package of discovery, live shopping, e-commerce, delivery and customer service all in one place and a completely new and different way of shopping online. You get the attention of a product expert from a retail store real time who is going to help you find the best products and you can work with the same expert again if you like their work. Check out Visional on Instagram for the latest products and deals.

Back-to-School Shopping in Style

Gen X is heading back-to-school and it’s time to curate their back to school style. Back-to-school trends are a combination of current streetwear styles and whatever is going viral on social media with the school-age generation. Their wardrobe is a calling card that communicates interests, acts as a conversation starter and helps them feel confident in new situations.                                               Top Back-to-School Trends for 2022 Clean Girl Aesthetic This style makes it easy to get ready really quickly and look  polished  with little effort. It's all about elevating you basics: clean button down with your favorite pair of jean, simple hoop earrings, and slicked back hair.                                                                                                 Baggy/Oversized From sweatshirts to jackets, loose looks are on-trend.Skinny jeans have been replaced by a baggier mid-rise jean from the 90’s. These styles look great with an oversized T-shirt and gold dainty jewelry or a crop top and fresh sneakers.   Varsity/Prep School Style A style spawned from 50's and 60's preppy high school culture that has continued to defy the ages. Thanks to celebrities and cool designer versions, varsity jackets are a huge trend in 2022. A knitted pull-over or cardigan with stripes is a great way to show off this trend.    Athleisure Athleisure is still going strong. Sweatpants and hoodies are classic athleisure wear that can be combined with all the trends for an updated look. Athletic Shorts-Whether you’re working out, walking to class or relaxing with friends, shorts that hit mid-thigh are very much in style at the moment. These also come in a handful of fun colors so you can get attention for all the right reasons.   Shoes There are so many back-to-school shoe styles out this fall. Think style without sacrificing comfort. From fantastic ballet flats and chunky sneakers to classic favs, you’ll be cruising the halls in style.       Backpacks Backpacks are the one item that gets used the most often and probably carries the most stuff. From water bottles to notepads to laptops and cosmetics, everything gets thrown into your backpack, which is why it's essential to find the right one. Trendy backpacks will catch the eyes of others and perfectly complement their own back-to-school style.           Visional is a private shopping app for consumers to shop from local stores with the help of a real person and using live video.  We have a complete package of discovery, live shopping, e-commerce, delivery and customer service all in one place and a completely new and different way of shopping online. You get the attention of a product expert from a retail store real time who is going to help you find the best products and you can work with the same expert again if you like their work. Check out Visional on Instagram for the latest products and deals.



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Bricks and Mortar retailers have a unique opportunity and advantage over online pure plays in serving local shoppers. And Visional was built to specifically address the local customer acquisition, engagement and retention challenges of the new world of retail, combined with a focus on increasing LTV (lifetime value). We help our customers improve on all these factors using our software and services.

Our team has over 50 years of experience building retail tech products for companies such as Amazon, Walmart, Verizon and more as well as multiple startups serving millions of customers.

Based in Southern CA Visional is ready to handle any size project and ensure a seamless integration into your technology and sales operation.

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